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Marketing Zone’s 5 Fs for an effective website
What makes a great website? Having been in the web building business since Day One, here are Marketing Zone’s ‘5 F’s’ for an effective website, and the bottom line is – it’s all about content. To have...
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Marketing Zone at the Anniversary Games
The Anniversary Games was the hottest program on the television this weekend. And Mark and his sons joined 65,000 spectators to celebrate a year on from last year’s Games in London at the Queen...
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Top tips for your next video script
Send me a link to your new website video and I’m sure to watch it. That’s because video is not just informative – it’s engaging. I’m not saying it should be funny. Humour doesn’t translate very well...
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Use Twitter analytics to drive traffic to your website
Twitter has the power to share information about your brand and business to millions of people. Twitter can share content, engage with potential customers and drive traffic to your website. But a...
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Mark receives football trophy and becomes Vice President of town club
Who needs the World Cup? Not us. The Champions League trophy? Forget it! Marketing Zone’s Mark has been awarded a trophy for ‘total dedication and commitment’ from Buntingford Cougars Youth Football...
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What is Responsive Website Design?
Gone are the days when all a web designer had to think about when designing a website was the size of the PC screen! Now with over 1.08 billion smart phone users in the world (source: Go-Gulf), the...
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Talking big brand design
As Google removes the shadowing from its iconic logo to create a more refined and modern look, it’s interesting to see this powerful brand changing with the times. Even the strongest brands need to...
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The power of social media v television advertising
When social media proves to be just as effective as television, it’s time to take notice. Confectionery giant, Mondelez International, has reported that this year’s Crème Egg campaign drove the same...
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“The press release lives”
Alex Aiken, the Executive Director of Government Communications has suggested that the ‘traditional’ press release isn’t as important today when compared to more digital PR methods. Well we’ll just...
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How to get the most from your brand
AdWeek magazine has announced its Top 10 brand visionaries in their annual Brand Genius Awards. Steve Miles who championed Dove’s recent Real Beauty Sketches campaign, and CMO Todd Pendleton who...
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